Barber comes from the Latin word meaning “beard.” Traditionally, barber shops were run by men for the sole purpose of shaving or trimming a man’s facial hair. Today, barber shops offer many services in addition to shaving a man’s face. Dying, cutting and styling hair is also performed inside a barber shop as a service for both men and women.
Set your barber shop up in a location that does not have much competition and that meets your target market. For example, a barber shop set up in an elementary school district would only be ideal if you plan to market your services to young children.
Follow all of the requirements set forth within your state permit. This might include keeping the barber shop ventilated so customers do not have to breathe in the fumes from various hair products, or installing disinfectant containers at each station in the barber shop. Experienced customers will not come back to your shop if they notice that you are not following proper state procedure.
Keep the barber shop in pristine condition and sterilize all instruments after each use. Customers will not want to continue using your barber shop if it is filthy and putting their health at risk.
Hire only licensed barbers that have excellent customer service skills. The talent and friendliness of the barbers you employ will result in repeat customers, and customers that advertise your business by word-of-mouth recommendations.
Advertise your barber shop in the town’s newspaper, on a local radio station or by handing out fliers at a nearby grocery store. Word-of-mouth advertising is effective, but if you want to reach a larger client base, you are going to need to implement a few advertising campaigns.
Build a website for your barber shop and collect basic customer data, including email addresses. Send out a newsletter to your costumers once every few weeks with informative beauty tips and valuable coupons. This will draw customers back to your shop, while giving them the sense that they are truly getting their money’s worth.
Start a few social networking accounts to keep in contact with your customers. You can use Facebook, Twitter or MySpace to hold contests or post new services that your barber shop is offering. You can even use those accounts to request feedback from the customers that will help you improve the barber shop and meet the demands of your customers so that you can increase your profit margin.
Arrange to place an ad in the business directory of your county’s next telephone book. This tactic will draw in new customers that you can then turn into repeat customers.
“- Source: smallbusiness.chron”